“The original title was actually going to be Euphoria Fashion: The Art of Costume Design,” Bivens tells me. Inside, the book features interviews between Bivens and each actor about their look, original essays from fashion writers on things like camp and normcore bondage, and deep-dives into the history of key style elements like Converse sneakers or tennis skirts. It matches Hunter Schafer’s wide eyes covered in smooth shimmery smudge on the cover in her character Jules's signature way.
The book is big and purple, with the title etched into the hardcover with a glistening silver material reminiscent of the kind you smudge over your eyes for a rave a makeup style Euphoria’smakeup artist Donni Davy made popular amongst Gen Z, except they cover their eyelids in gems to go to social studies (and maybe later, also a rave). She’s an adjective-one that people think of when they get dressed or scroll through vintage Blumarine on The Real Real-and which Bivens essentially defines in A24’s newest book, Euphoria Fashion.
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She laughs and says, “Yes!!!” before adding, “My hope and my desire was that the show would give sort of a license to anyone, even women in their 40s who want to look like Maddy, to get more confidence to be experimental with their style!” In the three years since the show’s release, Maddy Perez has become more than a character. Everyone who sees me wearing it knows that, and most of them even say, “That is so Maddy!” because they already know where the shirt is from before I open my mouth.Įver since I first watched Euphoria, which debuted in 2019, I have wanted to dress like Maddy Perez, the character Demie plays, and I told this to the show’s costume designer, Heidi Bivens, over zoom last week. The shirt has an attitude I don’t really possess, the kind that implies I’m confident enough to assume you are jealous of me and I’m not afraid to announce it. When designer Vanna Youngstein announced she would be producing a handful of them for purchase after the episode aired, I ordered one instantly. Finally, the cherry on top: a classic Maddy bikini shot, complete with luxurious chiffon cover-up.I own the same Don’t Be Jealous baby tee that Alexa Demie wore in episode two, season two of Euphoria.
Later, in a series of flashbacks, she beats up various kids who’ve crossed her – an activity which requires a more casual get-up, namely one of stylist Vanna Youngstein ’s coveted baby tees accessorised with custom BP Jewelry earrings.
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Meanwhile, cosplaying as a rich housewife on babysitting duty gives way to some mouth-watering archive moments: vintage Chanel co-ords, Thierry Mugler gowns and an archive Valentino SS93 dress are all on the menu, each giving a sense that Maddy is ready to burst out of her high school fashion bubble. If anyone can pull off carrying a child while wearing a cowl neck top and a Blumarine-style fur trimmed cardigan, it’s Maddy. Her part-time gig as a babysitter for a super rich family in the hills has got her feeling broody, as Maddy fantasises about being pregnant – minus frumpy maternity gear – in the high school toilets. According to Euphoria ’s costume designer Heidi Bivens, Alexa Demie ’s Maddy is embracing a slightly darker, more grown up sartorial energy in season two.
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